OUR STORY
CHSTR was born from two simple passions: a love for coffee and a commitment to reducing our environmental footprint. As coffee enthusiasts, we know that the perfect cup isn’t just about the beans -it’s about the whole experience. For us, it’s not only about savoring the flavour but about making each sip count in a purposeful way.
Our journey began with a growing awareness of the daily waste we generate - from disposable cups to single-use bottles. It was clear that we needed a solution to enjoy our favorite drinks while also caring for the planet. That’s why we created CHSTR: to offer products that make it easy to enjoy your coffee, stay hydrated, and take positive action for the environment - all in one.
OUR FOUNDER
In 2024, Jasmine Hyde founded CHSTR in Perth, Western Australia.
My journey to creating CHSTR began with a growing awareness of the waste we create daily and a deep love for coffee. I envisioned a brand that would make it possible to enjoy the simple pleasures in life - like a perfect cup of coffee - while also protecting our planet. It became clear that we needed products that allowed us to enjoy these moments with purpose.
CHSTR is a tribute to my loyal dog, whose love, energy, and spirit continues to inspire me. CHSTR represents care, trust, and loyalty - values that guide everything we do. Our community is at the heart of this journey. We’re more than just a brand; we’re a movement of individuals united by the belief that small actions can create meaningful change. Every decision we make is driven by the desire to inspire a more sustainable future - one sip, one choice at a time.
Jas x